Market Research Workshop – Sunjosho Ventures

S U N J O S H O

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Market Research for Founders

From Intuition to Market Truth

Feedback from past attendees:

Key Highlights of the Workshop:

This workshop helps early-stage founders move beyond gut instinct and learn how to deeply understand their customers before committing to product decisions. Participants will work through a guided, practical framework to turn assumptions into validated market insight.

Who Should Attend This Workshop:

Early-stage startup founders (idea to early traction)

Founders who are building or planning to build a product

Entrepreneurs relying heavily on intuition and informal feedback

Startup teams struggling with Product–Market Fi

First-time founders unsure if they are solving the right problem

Why This Workshop:

Most startup failures trace back to poor market understanding, not poor execution

Founders often confuse interest with demand and feedback with validation

Intuition without customer evidence can lead to expensive product detours

Traditional market research feels too academic or too heavy for early stages

Founders need a practical, lightweight, and repeatable approach to research

What you will learn & experience:

Clearly articulate your current customer hypothesis

Learn how to conduct meaningful customer conversations

Identify real signals vs misleading feedback

Understand how to segment markets and choose a beachhead

Build intuition around TAM, SAM, SOM without false precision

Understand who really influences buying decisions (DMU)

Learn how to interpret research and change your mind with confidence

Leave with a practical action plan for your next market learning cycle

Great startups are not built by guessing better — they are built by learning faster.

Workshop Charges: 550/- + GST

Venue @ Manipal

Venue @ Mangalore

Manipal Bio-Incubator, 1st Floor, MAHE Advanced Research Centre, behind MMMC, Manipal, Karnataka 576104

K-tech Innovation Hub,(CIF) Mangalore, 3rd Floor, Plama Center, Bejai – Kapikad Rd, near Jayalakshmi Silks, Lalbagh, Mangaluru, Karnataka 575004