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25+ Years
Of
Experience

Top Talent, Industry Knowledge, Excellent Service

At SunJosho Ventures, we’re driven by a mission to defy the odds stacked against startups in India. With approximately 80% of startups failing to survive beyond five years, it’s clear that the challenges they face extend far beyond the quality of their founders or the brilliance of their solutions.

Research has revealed that the most critical hurdle for startups is execution. It’s a multifaceted challenge encompassing aspects such as product market fit, marketing challenges, financial challenges and people related challenges. These are the areas where many startups falter, leading to premature closure.

That’s where SunJosho Ventures steps in. We’re not just another investor or a consultant; we’re partners in your execution journey. We work closely with startups to navigate these complexities and unlock the true value hidden within their ventures. Whether it’s refining your product offering, optimizing financial strategies, building a high-performing team, or honing market agility, we’re here to ensure that your startup thrives in the competitive landscape.

With SunJosho Ventures by your side, you can embark on your entrepreneurial journey with confidence, knowing that you have a dedicated partner committed to your success. Let’s turn statistics into success stories together. Welcome to SunJosho Ventures, where execution excellence meets entrepreneurial ambition.

Founder Introduction

Vikas Sunkad

Vikas Sunkad

Founder, CEO

Vikas Sunkad Has 27-Years Experience In CPG Companies

Transitioned from supply chain management to sales, and eventually leadership with full P&L accountability.

Significantly contributed to the scale-up and operational success of businesses like:
Cococola-India
Britannia logo
10 club logo
His experience in APAC and India markets has given him a deep understanding of market entry strategy.

Vikas’s academic excellence and his strategic roles in technology initiatives, have been central to his professional distinction.

Founder Introduction

Vikas Sunkad

Vikas Sunkad

Founder, CEO

Vikas Sunkad Has 27-Years Experience In CPG Companies

Transitioned from supply chain management to sales, and eventually leadership with full P&L accountability.

Significantly contributed to the scale-up and operational success of businesses like:
Cococola-India
Britannia logo
10 club logo
His experience in APAC and India markets has given him a deep understanding of market entry strategy.

Vikas’s academic excellence and his strategic roles in technology initiatives, have been central to his professional distinction.
IIT
IIM
MITSLoan

Founder Experience

Vikas’s Work Experience In Successfully Scaling Many Business Challenges Makes Him Uniquely Poised To Address The Challenges Startups Face:

Sales & Distribution

Led distribution expansion through Hub & Spoke Model, Robust Distributor evaluation.

Expertise in defining Picture of Success-PicOS & In-outlet Execution.

Incentives & commission structures to drive growth.

Business Turnaround

Positive EBITDA in his 5th quarter as P&L head of Georgia Food Service.

Led the UP business at Coca-Cola India to deliver the highest 4 year CAGR in the country.

Conceived & implemented iconic consumer promotions on pack and digitally.

Innovation Management

Part of the Coke Zero launch team in Australia, the most successful new product launch in the Coke System.

Micro market strategy-led innovation in Karnataka, AP, TN, Gujrat and Maharashtra markets.

Supply Chain

Huge savings using a linear program model to Optimize Britannia’s Supply chain.

Optimized Hindustan Coca-Cola South region, reducing 25% inventory within a year.

Expertise in new vendor development & China imports.

Capacity Building

Recognized as the best program leader by Emeritus for training Industry Leaders.

Experience & expertise in designing, curating & conducting trainings & workshops for mid & senior leaders.

0-1 & 1-10 Scale Up

Recruited all functional team members at 10Club, defined the processes & set up operations.

As COO further strengthened the team, built strong analytics, and focused on tools to drive profitability.

Online To Offline (O2O)

Scaling up in marketplaces like Amazon, Flipkart, FirstCry, Snapdeal, and Jiomart.

Expertise in scaling up distribution in offline markets through distributors, 3PL players, B2B.

Technology Projects

Have been part of Enterprise Resource Planning, Sales Force Automation , Order Management System & Warehouse Management System Implementation projects.

Supply Chain Modeling and Business Analytics.

Strong understanding of intersection of business and technology.


Led distribution expansion through Hub & Spoke Model, Robust Distributor evaluation.

Expertise in defining Picture of Success-PicOS & In-outlet Execution.

Incentives & commission structures to drive growth.


Positive EBITDA in his 5th quarter as P&L head of Georgia Food Service

Led the UP business at Coca-Cola India to deliver the highest 4 year CAGR in the country.

Conceived & implemented iconic consumer promotions on pack and digitally.


Part of the Coke Zero launch team in Australia, the most successful new product launch in the Coke System.

Micro market strategy-led innovation in Karnataka, AP, TN, Gujrat and Maharashtra markets.


Huge savings using a linear program model to Optimize Britannia’s Supply chain

Optimized Hindustan Coca-Cola South region, reducing 25% inventory within a year

Expertise in new vendor development & China imports.


Recognized as the best program leader by Emeritus for training Industry Leaders

Experience & expertise in designing, curating & conducting trainings & workshops for mid & senior leaders.


Recruited all functional team members at 10Club, defined the processes & set up operations

As COO further strengthened the team, built strong analytics, and focused on tools to drive profitability


Scaling up in marketplaces like Amazon, Flipkart, FirstCry, Snapdeal, and Jiomart

Expertise in scaling up distribution in offline markets through distributors, 3PL players, B2B.

Have been part of Enterprise Resource Planning, Sales Force Automation , Order Management System & Warehouse Management System Implementation projects

Supply Chain Modeling and Business Analytics

Strong understanding of intersection of business and technology