Startup Business Accelerator
Unlock the secret to startup success by mastering pricing strategies
Pricing is not about numbers
It’s about confidence, clarity, and the courage to claim value
Venue: AIC, CCRI, Coffee Board Head Office, Bangalore
Workshop Date: 22nd Jan 2026, Thursday
Timing: 9:30 AM - 6:00 PM
Pricing Strategies for Startup Success
A case-led, highly interactive, full-day in-person workshop
Most people create value — but struggle to price it well
This workshop helps participants think strategically about pricing, build confidence in pricing decisions, and walk
away with a clear, actionable pricing approach they can apply immediately
Vikas Sunkad
India's Startup Business Accelerator
Helped Scale-Up multiple businesses from idea to full potential
- Unanimously Rated 5 Stars by All Program Attendees
Who should attend this workshop?
- Startup founders, aspiring founders
- Entrepreneurs, solopreneurs, homepreneurs
- Startup enthusiasts, eco-system enablers, incubators, investors, teachers, students
- Understand the criticality of Pricing Strategies in Startups Success. Participants will learn key concepts that will help them to not just create but claim value to make their businesses sustainable
Vikas Sunkad
India's Startup Business Accelerator
- Helped Scale-Up multiple businesses from idea to full potential
- Unanimously Rated 5 Stars by All Program Attendees
Who should attend this workshop?
- Startup founders, aspiring founders
- Entrepreneurs, solopreneurs, homepreneurs
- Startup enthusiasts, eco-system enablers, incubators, investors, teachers, students
- Understand the criticality of Pricing Strategies in Startups Success. Participants will learn key concepts that will help them to not just create but claim value to make their businesses sustainable
Workshop Date: 22nd Jan 2026, Thursday
Timing: 9:30 AM - 6:00 PM
Language – Basic English
Why this course?
- Claim Your Fair Share of Value
- From Value Creation to Value Capture
- Stop Underpricing. Start Winning
- Practical pricing strategies for real businesses
- Built for early-stage & growth founders
What Makes This Workshop Different
- Case-led learning using iconic brands
- Peer discussions and breakout groups
- Real pricing decisions, not theory
- Structured reflection and action planning
What You Will Learn & Experience
The difference between price, value, and perception
How experience and trust create pricing power
Why pricing signals positioning — positively or negatively
How packaging, choice, and models influence decisions
How successful companies experiment with pricing
How to explain and defend pricing confidently
Real-World Pricing Case Studies
*Case studies prepared exclusively for this workshop using publicly sourced information
Reflection, Action & Peer Learning
A dedicated 90-minute reflection and sharing block helps participants:
- Re-examine pricing assumptions
- Identify underpricing
- Define pricing actions and experiments
- Learn from peer insights
What You Will Walk Away With
- Strategic clarity on pricing decisions
- Confidence to make and defend pricing calls
- A personal pricing action plan
- Frameworks you can apply immediately
1-on-1 Pricing Blueprint Review with the Coach
Post workshop a focused conversation to refine your pricing thinking and make confident pricing calls.
Meet Your Coach
01
With over 28 years of Industry experience, Vikas has worked in diverse backgrounds in India as well as in Overseas markets to help grow business from Idea to Full Scale.
02
Experience in companies like Britannia, Coca-Cola and early stage start-up 10Club across functions like Supply Chain, Sales, Pricing, Strategy, Marketing and Full P&L responsibility.
03
Past experience makes him uniquely placed to share key insights on Pricing, Go-To-Market, Product Market Fit, subjects that are deeply critical for success of startups in India.
04
Now, as a Founder of SunJosho Ventures he works with startups and helps them in scaling their businesses by addressing Pricing, GTM, PMF related issues as well as helping them prepare a blueprint for strategic growth plans.
05
All levels welcome. I am on a mission to help more than 1,000 startups grow and scale profitably over the next 5 years and help create 20,000 jobs and a value unlock of $1Bn.
06
If you are thinking of starting up, or you have already started up and are wanting to grow faster you have come to the right place.
Venue & Outreach Partners
